When a customer walks down a supermarket aisle, they see hundreds of products. Colours, shapes, brands, all competing for attention.
But every now and then, something makes them pause. What do you think it is?
Yes, you are right. It is the packaging.
At Empire Teas, we understand that before someone even tastes the tea, they first experience it through the way it is presented. That is why we take packaging just as seriously as the tea itself.
One of the most popular ways we pack our Ceylon seal-on teas is in pouches, a format that is practical, modern, and widely preferred across many international markets.
But there is no single solution for every market.
Some retailers prefer paper pouches that offer a natural, traditional feel. Others choose alu pouches, which help preserve freshness and aroma while offering a premium finish. These pouches can then be presented in paper cartons, metal caddies, canisters, or creative gift packs, depending on the brand and the market.
At Empire Teas, we offer a wide range of pack sizes as well, from 50g and 100g pouches to 200g, 450g, 500g, and even 900g packs & more, allowing brands to select formats that suit their retail strategy.
But what truly makes the difference is the creativity behind the packaging.
Our in-house design team works closely with clients to brainstorm ideas and create packaging that stands out on the shelf. The goal is simple. When a customer walks past, the pack should make them stop, even if tea was not originally on their shopping list.
Because sometimes, a beautifully designed pack can spark curiosity. It invites the consumer to pick it up, explore it, and eventually discover the tea inside.
Over the years, we have helped many partners create eye-catching retail packs, elegant caddies, and memorable gift selections that connect with consumers across different markets.
At Empire Teas, we believe that tea deserves packaging that reflects its quality.
And when thoughtful design meets authentic Ceylon tea, the result is something truly special. A product that not only sits on a shelf but stands out from it.
